Dear Colleague,

For the last 30+ years, the traditional star and diamond ratings have served all of us in the industry well. However, this is rapidly changing. In India for example, a business owner today can purchase a five-star rating without the new property even being open. In the United Kingdom, the Tourism Minister, Mr. John Penrose recently said that their current rating system is, “too often unreliable and unfair.” And in Belgium, China, Italy, Spain, Brazil and many others, the government controlled compulsory rating systems have varying standards that do not accurately gauge comparable properties.

To confuse things further, most rating systems score on facilities and service rather than quality. One reviewer’s five-star resort is another reviewer's three-star and who knows the difference between a five-star hotel and a, “Classic Heritage” hotel? With these variances, how is a guest supposed to know that your property is the best?

It is for these reasons that earning genuine, World Class Certification™ is more important now than ever before. How else can you prove to your guests (and travel professionals) that your property is truly exceptional? A wise operator will do more than rely on stars and diamonds to carry their brand successfully into the future.

Our service is unique in that we provide official World Class Certification™ for top-tier hotels and resorts worldwide. This certification distinguishes your top quality property from competition and firmly positions it as amongst the best of the best. As the exclusive issuer of World Class Certification™, we provide our client’s the opportunity to be fairly and equitably measured against world class standards in a transparent, accountable, and non-biased manner.

If your property enjoys a top reputation, serves outstanding cuisine and offers exceptional service in a beautiful facility, you may qualify for World Class Certification™ and we invite your inquiry.

 Your property is not world class until it's been World Class Certified™

Genuine, consistent, worldwide, anonymous, third-party verification of world class quality for top-tier operators who understand how important it is to be formally recognized and certified as being the best. There is no cost or obligation to apply and the benefits for award winners are significant. Learn more here.

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There is no higher award or more significant achievement